Now you have your product or target market and you are ready to choose a domain name for your web site.  There are several things you would want to consider when choosing your name.

First of all, you need to consider your product and incorporate words that will define your product into your domain name.  This will tell people what your site is about.

You would also want to have a keyword or keyword phrase incorporated in your domain name.  If possible, you would want it near the beginning.

You will want to consider what words or phrases someone who is searching the web will type  in to find your  particular product.

Ideally a short domain name is preferred.  However, because there are thousands of new sites going on the web everyday, chances are the name you have chosen will not available.  Therefore there are several options you can take when this occurs.

  • You can choose a domain name and then follow it with “auxiliary words”. Auxiliary words are words such as 101, info, or your name.   For example, if you were selling a product having to do with dog training, you could have dogtraining101 or dogtrainingbyharold.  

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  • If your domain name of choice has already been taken, you could change use your domain name “.com” address to “.net, “.info” or “.biz”.  Most people are more familiar with “.com” but some of the others are also beginning to become more recognized. 

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  •  Even though a short domain name is preferred  sometimes it is necessary to have a long name with as many as 35 characters.  You could also divide the words with hyphens making your domain name easier to read.  An example of this would be dog-training-101-by-harold. 

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In summary, when deciding on a domain name you want something that relates to your product/business.  You need a key word or key phrase that will help bring traffic to your site and you need to keep it as simple as possible and reader friendly. 

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